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Free Tool

Drink Pricing Calculator

Use this free calculator to find the right price for your bar drinks. Enter your ingredient cost and target pour cost percentage to instantly see your recommended sell price, profit per drink, and projected daily and monthly earnings.

Calculator Inputs

Total cost of spirits, mixers, and garnishes for one drink

$

Industry standard is 20–25%. Drag to adjust.

1% 40% 80%

Used to project your daily and monthly profit

Results

Enter your ingredient cost and click

"Calculate Drink Price" to see your results

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Drink Pricing FAQ

How do I price drinks at my bar?

The most reliable method is to work backwards from your target pour cost. Start by calculating your ingredient cost per drink (spirits, mixers, garnishes), then divide by your target pour cost percentage. For example, if a drink costs $2.50 to make and you want a 22% pour cost, your sell price should be $2.50 ÷ 0.22 = $11.36. Round to the nearest $0.50 or $1.00 for clean menu pricing.

What is a target pour cost percentage?

Pour cost percentage is the ratio of what you paid for ingredients to what the drink sells for. The industry standard target is 20–25%. Craft cocktail bars with premium ingredients often target 18–22%, while high-volume bars pouring well spirits can sustain 22–28%. Anything above 30% is a warning sign — it means your drinks are either under-priced, over-poured, or subject to inventory shrinkage.

How does drink pricing affect bar profitability?

Drink pricing has an outsized impact on your bottom line because the changes compound across every sale. Raising a drink from $10 to $11 is just a 10% price increase, but with 100 drinks sold daily that's an extra $100/day — $3,000/month in additional revenue with no increase in costs. Since your ingredient cost stays fixed, that extra dollar goes almost entirely to profit. Regular menu price reviews (every 6–12 months) and tiered pricing for premium spirits are two of the highest-ROI actions a bar owner can take.